Jaguar & Fern was founded to bridge the gap between patient discovery and the Operating Room. We provide health systems with a multi-channel acquisition strategy across Google, Bing, and Meta, paired with the operational framework required to move high-intent inquiries to clinical qualification without administrative delay.
Rooted in the industrial process standards of United Technologies and Thermo Fisher Scientific, and informed by strategic experience within the revenue cycle sector at Meduit, we bring a unique interlock between operations and growth. We focus on the financial and operational health of your surgical service lines, ensuring every inquiry is handled with precision and accountability.

Laurel Bougie is an operations and strategy leader with a career spanning nearly two decades across global industrial manufacturing, life sciences, and healthcare services. She built Jaguar & Fern to apply the rigor of industrial process engineering to the challenges of modern surgical intake.
Having led strategic initiatives within the revenue cycle sector, Laurel treats patient acquisition as a critical business function rather than a variable experiment. She understands the specific operational bottlenecks that influence patient retention, financial yield, and surgical service line growth. Every Jaguar & Fern engagement is built for reliability, compliance, and measurable contribution margin.
We treat surgical intake as a high-precision process. Our approach is engineered to integrate with hospital workflows, ensuring that patient acquisition never outpaces your team’s ability to qualify and schedule.

Compliance-First Acquisition: We navigate strict healthcare advertising regulations across Google, Bing, and Meta. Every campaign is built with zero-PHI exposure and full adherence to your system’s brand and legal requirements.

Zero IT Footprint: Our framework is an operational overlay, not a software integration. We provide the requirements to move patients into your system without requiring access to your EHR or internal Information Technology resources.

Revenue Cycle Interlock: Informed by experience at Meduit, we design front-end intake requirements that support back-end billing needs. We help your team prioritize the collection of clean, clinical-ready data to protect service line contribution margins and reduce administrative denials.

Performance Benchmarks for Turnaround: We eliminate the "administrative black hole." By establishing clear operational requirements and benchmarks for qualification, we provide the framework for hospitals to match the response times of independent Ambulatory Surgery Centers (ASCs).

We follow compliance best practices for every campaign, from creative approval to tracking setup.

We limit our client base to protect ZIP-level exclusivity and uphold strict execution and compliance standards, including custom landing pages, Meta policy-aligned creative, and tracking systems that support clear, measurable performance.
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We monitor campaign performance and adjust based on what’s actually working.

Our disciplined, focused approach helps deliver qualified leads with full transparency and accountability.