About Jaguar & Fern

Jaguar & Fern was built to help clinics grow through exclusive, compliant Meta advertising that delivers branded patient inquiries directly to your team. We focus on building branded, compliant campaigns that deliver exclusive patient inquiries, while you stay focused on converting those inquiries into care.

With over a decade of experience in operations and strategy across complex, regulated industries, Jaguar & Fern brings structure, accountability, and precision to healthcare advertising. From creative and copy to tracking and reporting, every campaign is designed to run smoothly, deliver clarity, and perform reliably from day one.

We Believe In

We Believe In

  • Compliance-first advertising that protects your practice and your patients.

  • Operational excellence that makes us fast, accountable, and easy to work with.

  • Exclusive ZIP targeting that gives you room to grow without internal competition.

  • Clarity and control with direct lead delivery, no third-party routing, and full visibility into campaign performance.

Whether you’re launching a new service or scaling your core services, Jaguar & Fern helps you attract qualified patients without draining your time or resources.

About the Founder

Jaguar & Fern was founded by Laurel Bougie, an operations and strategy leader with nearly two decades of experience in aerospace, SaaS, and life sciences, industries where compliance, precision, and accountability are non-negotiable. She also holds an MBA, with a career built on creating systems that deliver measurable, repeatable results.

In recent years, Laurel has worked directly with small businesses to help them grow and scale by strengthening their operations and building the foundations needed for long-term success. That combination of regulated industry rigor and hands-on business consulting shaped how Jaguar& Fern operates today: with structure, focus, and measurable accountability.

Laurel brings that same discipline to digital advertising for clinics, where compliance and structure are not optional. The result is branded patient inquiries with campaigns built right from the start and continuously optimized to help your practice grow.

Our Approach & Standards

How We Work

We believe great marketing is built on operational discipline and repeatable processes.
At Jaguar & Fern, our approach is structured, measurable, and designed for performance optimization from day one.

That means:

  • We follow compliance best practices for every campaign, from creative approval to tracking setup.

  • We limit our client base to protect ZIP-level exclusivity and uphold strict execution and compliance standards, including custom landing pages, Meta policy-aligned creative, and tracking systems that support clear, measurable performance.

  • We monitor campaign performance and adjust based on what’s actually working.

  • Our disciplined, focused approach helps deliver qualified leads with full transparency and accountability.

01

Commitment to Campaign Compliance

We follow compliance best practices for every campaign, from creative approval to tracking setup.

02

Focused Reach, Measurable Impact

We limit our client base to protect ZIP-level exclusivity and uphold strict execution and compliance standards, including custom landing pages, Meta policy-aligned creative, and tracking systems that support clear, measurable performance.

03

Real-Time Campaign Adjustments

We monitor campaign performance and adjust based on what’s actually working.

04

Focused on Quality, Built on Trust

Our disciplined, focused approach helps deliver qualified leads with full transparency and accountability.